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The online mentorship programme

A structured 7-module programme guiding footballers through every dimension of development. Each module is linked to a professional from that field, who hosts a live online call for mentees every month.

  • 7 modules
  • Self-paced
  • Monthly live calls
  • Worldwide
A Hulley Performance mentorship community call on Google Meet

What's included

Every dimension of the game

Talent alone rarely gets a player signed. Alongside the technical and tactical work, the programme covers what most players are never taught: the mental side, the network and how to present yourself to clubs.

  • 7 development modules, self-paced
  • Each module linked to a professional from that field
  • Monthly live calls to ask questions directly
  • Technical, tactical, physical, mental and career development
  • Open to players worldwide

The online programme

Online football mentorship and player development

Every side of a player's development, covered. Hover or tap a piece of the chart to see what each module includes.

01

Foundation

02

Technical

03

Tactical

04

Physical

05

Mental

06

Career

07

Launch

Module 1 of 7 · Foundation

Knowing your starting point

Before you can reach your destination, you need to know exactly where you are. Self-assessment, goal setting and building your individual development roadmap.

  • Player self-assessment framework
  • Goal setting and roadmap
  • Identifying strengths and gaps

Module 2 of 7 · Technical

Technical development

Position-specific technical skills, ball mastery and movement: the non-negotiable foundation of elite performance.

  • Position-specific drills
  • Ball mastery programmes
  • Movement and first touch

Module 3 of 7 · Tactical

Tactical development

How the game is played at the professional level. Reading play, exploiting space, video analysis and positional awareness.

  • Video analysis sessions
  • Positional awareness
  • Game model understanding

Module 4 of 7 · Physical

Physical development

Professional S&C programming, injury prevention and recovery protocols built specifically for footballers.

  • Strength and conditioning plans
  • Speed and agility work
  • Injury prevention routines

Module 5 of 7 · Mental

Psychological development

Football is 80% mental.

Confidence under pressure, resilience after setbacks, an elite mindset and unshakeable self-belief.

  • Confidence and self-talk
  • Pressure performance
  • Resilience building

Module 6 of 7 · Career

Networking development

Talent gets you noticed. The right connections get you signed.

Agents, contracts, trials and building your professional network inside the game.

  • Working with agents
  • Trial preparation
  • Contract basics

Module 7 of 7 · Launch

Showcase and launch

Preparation is everything.

Highlight reels, personal brand, trial-day readiness and mapping your next career step. Now it's time to show the world what you've built.

  • Highlight reel production
  • Social media for players
  • Career pathway mapping

Live every month

A professional behind every module

  1. 01

    One expert per module

    Each module is linked to an independent professional from that field, like a sports psychologist for the mental module.

  2. 02

    A live call every month

    They host an online call for mentees each month, alongside the self-paced module content.

  3. 03

    Ask them directly

    Bring your questions about your own game and get answers from someone who works in that field.

  4. 04

    Go further if you want

    If you'd like more, you can choose to work with them separately outside the programme.

The mentors

Who you'll learn from

  • Ben Pringle

    Ben Pringle

    Ex-pro, 300+ appearances

    Former professional with over 300 senior appearances, sharing the realities of a long career at the top of the game.

  • Shawn Chacko

    Shawn Chacko

    Professional player

    Professional footballer bringing elite-level experience and insight to the programme.

  • Callum Cooke

    Callum Cooke

    Professional player

    Professional footballer with experience across the football pyramid, offering technical and career development guidance.

  • David Titov

    David Titov

    Professional player

    Professional footballer bringing international experience and a winning mentality to programme members.

  • Soheil Var

    Soheil Var

    Professional scout

    Professional scout revealing exactly what clubs and academies look for, and how to put yourself in the frame.

  • Inaki Beni

    Inaki Beni

    Football coach

    Spanish coach in Dubai since 2013, starting in youth development. Head coach of Al Ittifaq in the UAE First Division for 2026/27.

  • Tobi Famusudo

    Tobi Famusudo

    Coach

    Dubai-based football coach and physical education specialist with academy coaching experience in the UAE.

Questions

Good to know

  • How does the programme work?

    Seven modules, worked through at your own pace, from knowing your starting point to showcasing yourself to clubs.

  • What are the monthly live calls?

    Each module is linked to an independent professional from that field. Every month they host a live online call where mentees can ask questions, and you can choose to work with them separately.

  • Who is it for?

    Players aged 5 and up who are serious about the next level, from academy players to aspiring and active professionals.

  • Can I join from outside Dubai?

    Yes. The programme is fully online and open to players anywhere in the world.

  • How do I join?

    Book an intro call and Ethan will be in touch personally to talk through whether the programme is right for you.