Est   2026

Developing People
First,
Players
Second.

UEFA C Coach · Dubai, UAE · Private Coaching & Mentorship

Hulley Performance delivers elite-level football development through personalised 1-to-1 coaching in Dubai and a structured online mentorship programme for serious footballers worldwide.

Register Your Interest About Ethan
Hulley Performance
5+
Years coaching
3
Continents coached
7
Programme modules
2
Services available
What We Offer

Work With Us

Whether you're in Dubai or anywhere in the world, Hulley Performance has a pathway for your development.

01
1-to-1 Private Coaching
In-person private sessions in Dubai tailored entirely to you. Structured around your position, development areas and goals — covering technical, tactical, physical and psychological elements.
  • 45–90 minute sessions in Dubai
  • 1-to-1 or small group sessions available
  • Position-specific technical development
  • Tactical and psychological coaching
  • Personalised session plans each week
02
Online Mentorship Programme
A fully structured 7-module digital programme guiding footballers through every dimension of elite development. Self-paced with live mentorship support — accessible globally.
  • 7 comprehensive development modules
  • Technical, tactical & physical coaching
  • Psychological & nutritional guidance
  • Networking & media development
  • Live mentorship support included
EH
Ethan Hulley
UEFA C Coach · Founder & Mentor

Ethan Hulley is a UEFA C qualified coach who has spent 5+ years working with footballers across three continents — Canada, the UK, and the UAE. After playing for Leicester City's youth academy, going on a scholarship in Canada, and scoring 30+ goals from midfield in semi-professional football in the UK, Ethan relocated to Dubai to build something bigger.

"I started this because I want to give back to players — something I wish I had available as a youngster at Leicester. As a Christian, helping others aligns with my core beliefs. That's why it's my passion."
🎓UEFA C Coach — Professional coaching qualification
⚽Leicester City youth academy, aged 12–15
🎓University scholarship — Played football in Canada
🏆Nottinghamshire Cup winner · FA Cup goal scorer
🌍Coached across Canada, UK & UAE
🇦🇪Coached in the Dubai Academy set up
🌍Ran pre-season camps and showcases internationally
Players I've Coached
Players I've Coached
🇬🇧 UK-Based Pros
UK Professional Players
Professional players across the English football pyramid — technical, tactical and psychological development delivered through private 1-to-1 coaching during Ethan's time in the UK.
🇦🇪 UAE-Based Pros
UAE Professional Players
Several professional players based in Dubai and the wider UAE receiving ongoing 1-to-1 private coaching and mentorship support from Ethan on the ground.
🌍 Emerging Talents
UAE, Canada & UK
A growing group of emerging talents across three countries — players at academy, semi-professional and scholarship level who are working with Ethan to break into the professional game.
Who We Develop

Built for Serious Players

Hulley Performance serves ambitious footballers aged 9 and above who are serious about reaching the next level.

🏫
Youth (9–16)
Academy & Scholarship Pathway
Academy-level players looking to secure scholarships or professional contracts. Structured development and goal-setting from day one.
📈
Pro Development (17–21)
Semi-Pro to Pro Pathway
Players in semi-pro or lower league football aiming to climb the pyramid. Tactical, physical and networking support.
🌍
Aspiring or Active Pro (22+)
Full Development Programme
Players maximising their playing years. The complete programme, built entirely around them.
🇦🇪
Dubai-Based Players
1-to-1 or Small Group Sessions — UAE
Based in Dubai? Book individual or small group sessions with Ethan — 45 to 90 minute sessions available, fully tailored to your game.
The Online Programme

7-Module Elite
Development System

A fully structured digital programme covering every dimension of what it takes to reach and sustain a professional level.

01
Foundation
Knowing Your Starting Point
Before you can reach your destination, you need to know exactly where you are. Self-assessment, goal setting and building your individual development roadmap.
Focus Areas
  • Player self-assessment framework
  • Goal setting & roadmap
  • Identifying strengths & gaps
02
Technical
Technical Development
Position-specific technical skills, ball mastery and movement — the non-negotiable foundation of elite performance.
Focus Areas
  • Position-specific drills
  • Ball mastery programmes
  • Movement & first touch
03
Tactical
Tactical Development
How the game is played at the professional level. Reading play, exploiting space, video analysis and positional awareness.
Focus Areas
  • Video analysis sessions
  • Positional awareness
  • Game model understanding
04
Physical
Physical Development
Professional S&C programming, injury prevention and recovery protocols built specifically for footballers.
Focus Areas
  • Strength & conditioning plans
  • Speed & agility work
  • Injury prevention routines
05
Mental
Psychological Development
Football is 80% mental. Confidence under pressure, resilience after setbacks, elite mindset and unshakeable self-belief.
Focus Areas
  • Confidence & self-talk
  • Pressure performance
  • Resilience building
06
Career
Networking Development
Talent gets you noticed — the right connections get you signed. Agents, contracts, trials and building your professional network inside the game.
Focus Areas
  • Working with agents
  • Trial preparation
  • Contract basics
07
Launch
Showcase & Launch
Preparation is everything. Highlight reels, personal brand, trial-day readiness and mapping your next career step. Now it's time to show the world what you've built.
Focus Areas
  • Highlight reel production
  • Social media for players
  • Career pathway mapping
Take the First Step

Register
Your Interest

Tell Ethan about yourself and what you're looking to achieve. He'll be in touch personally to discuss the right pathway for you.

No obligation — just an honest conversation about your goals and how Hulley Performance can help.
Personal response — a member of the team will be in touch to discuss the right pathway for you. You can request to schedule a call with Ethan directly.
Available globally — online programme open to players worldwide. In-person coaching based in Dubai.
Ages 9+ — youth players, semi-pros and aspiring or active professionals all welcome.
Register Interest
Connect With Ethan

Follow the Journey

© 2026 Hulley Performance. Ethan Hulley · UEFA C Coach. Developing people first, players second.